The Only New Baby Product You Will Ever Need.

The Cradle of Life support cards are thoughtfully designed to help you navigate conception, pregnancy and life with a new baby - with confidence and ease.

160 illustrated information cards

Bite-sized, practical advice that’s easy to digest.

Created by Experts

Designed by Doctors and Doulas who understand your needs.

Ethical and Inclusive

Proudly supporting reproductive rights for every family.

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Provides impartial, unbiased, non-judgemental support based on decades worth of experience from experts in the field

Imagine having all the information you need - right at your fingertips?

Parenthood doesn’t come with a manual but The Cradle of Life gets pretty close. Whether you’re preparing for your baby’s arrival or navigating the early days, these cards provide the guidance, reassurance and insights you need to both survive AND thrive.

Inclusive & relatable illustrations

We honour the diversity of parenthood and recognise the historical inequities faced by marginalised communities. Our work reflects the beauty of the human condition, the miracle of new life, and the resilience of families everywhere.

At our core, we believe in reproductive justice. Our mission is to break down barriers - whether financial, cultural, or social - and provide every family with the nurturing support they deserve. Life isn’t always fair, but every birth should have the very best care.

How it works

Your personalised guide to parenthood.

Trusted by birthworkers to support conversations, explain concepts, and develop tailored care plans.

For parents and professionals

Two decks

Seedling - for all your antenatal needs, and Fledgling - for everything postnatal.

Three point care system

Our emoji system makes sure you take a rounded approach to your health.

Reproductive Justice

Reproductive Justice

🌈 Supporting Every Family 🌈

At The Cradle of Life, inclusivity isn’t just a feature of the cards - it’s at the heart of everything we create.

Reproductive justice is about more than access to care; it’s about ensuring that all families, regardless of background, identity, or ability, feel supported, empowered, and seen during their parenting journey.

Meet the team

  • Founder & Design Director

    Imogen, a full spectrum doula and accomplished artist, resides in London, with her partner and four children. Combining an enduring passion for the natural world with a profound appreciation for motherhood, Imogen has carved a diverse professional path, marked by a series of impactful roles. These range from founding a charitable initiative supporting victims of domestic abuse, to excelling as a creative workshop facilitator, swimming instructor and key worker for children with special needs.

  • Illustrator

    Tolani Lawrence-Lightfoot is a gifted illustrator renowned for her vibrant storytelling, she captures the magical and the everyday aspects of
    life using both traditional and digital media. Tolani has made notable contributions to print, advertising and branding projects. Additionally, she has excelled in floristry, owning and operating Snapdragon Flowers in Philadelphia for 7 years. Tolani resides in the woods of Massachusetts with her partner and their two children.